WOW Bison Woods - Yercaud
Banquet Inquiries
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ADR UPLIFT
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Increase In Direct Booking
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WOW Bison Woods - Yercaud
Overview
WOW Bison Woods – Yercaud, an eco-luxury resort in Yercaud, had low visibility among luxury travelers. Through the “Luxury in the Wild” campaign featuring cinematic reels, influencer collaborations, and targeted ads, we showcased its sustainable luxury experiences, resulting in a 48% increase in inquiries and full occupancy over two consecutive long weekends.
Challenge
Low awareness among luxury travelers and no digital storytelling to showcase the eco-luxury experience.
Our Strategy
We built a “Luxury in the Wild” campaign to capture the charm of boutique eco-living, supported by Instagram influencer collaboration and Meta ads.
Execution
Our cinematic reels highlighted sunrise glamping, private decks, and local cuisine.
Content calendar focused on sustainable luxury travel keywords.
Results
Website inquiries rose by 48%, and the property achieved full occupancy across two consecutive long weekends.
There's More To Say
UNSCRIPTED TRUTHS
“We always knew our resort was beautiful — but HRP made the world see it that way”
— Owner, Wow Bison Woods Yercaud